AI Success Story: Ovii's Marketing Automation Transformation

Overview:

Superconscious did an AI audit, put together a comprehensive AI-first marketing plan for Ovii, integrating cutting-edge tools and strategies to elevate their brand’s presence and drive growth. The new AI-powered automated flows drove 15% of total online revenue in just the first 30 days of the engagement.

Background:

Ovii, a direct-to-consumer (DTC) women's health brand specializing in PCOS supplements. They target women aged 18 - 34 with science-backed products, often discovered through quizzes and educational content. Their mission is to change the world of PCOS and eradicate infertility (15% of women have PCOS and 75% are undiagnosed!) They believe supplementation is the solution but education and awareness are the bottlenecks.

Existing Tech Stack:

Shopify, Klaviyo, Triple Whale, Recharge, ChatGPT

Existing Initiatives:

Customer Retention, Awareness, Eduction, Pricing, and Community building

The Challenge

They wanted to use AI to help scale business processes that drive growth but they didn't have an AI engineer on the team or know how to use AI. Additionally because they are a healthcare company there is no room for hallucinations, the team had to trust the AI would say the right things and not say anything that could be considered a claim.

Audit Findings

They wanted to add sophisticated AI systems but we discovered there was a lot of room to add the basics and best practice fundamentals

1. They were doing no email flows, email as a channel can drive 30% of revenue for brands and typically the automated flows generate half the email for the channel. We suggested starting here because it will have immediate revenue impact and evergreen
2. Their blog was not linked up technical SEO to enhance discoverability. We suggested some technical SEO optimizations to improve high intent search results
3. Their products are amazing and customers love it, however not enough people knew about the brand. We suggested top of funnel awareness campaigns via shopify collabs to onboard influencers who are aligned with the brand values to amplify the message of Ovii

Ensuring Accuracy and Compliance: Building a Secure Content Generation Pipeline

In the sensitive world of women's health, trust is everything. Ovii couldn't afford even the slightest misstep in messaging especially when educating customers about symptoms or product benefits. Accuracy wasn't just a nice-to-have; it was non-negotiable. AI hallucinations or off-brand tone could erode credibility and invite regulatory risks. That's why we prioritized building a robust content generation pipeline and knowledge base from day one, designed to keep every email compliant, empathetic, and factually bulletproof.

The core goal of these automated campaigns was to engage and educate women throughout their customer journey from awareness to post-purchase loyalty. We segmented audiences into cohorts (e.g., those who completed the PCOS quiz vs. those who didn't) to deliver hyper-relevant messaging. This allowed us to:

• Gently support self-diagnosis with science-backed insights.
• Tailor recommendations based on individual needs (e.g., taste preferences for supplements or sensitive handling of topics like eating disorders).
• Prioritize the most essential information without overwhelming the reader.

To achieve this at scale while maintaining brand voice warm, empowering, non-judgmental, and always compliant we leaned on Ovii's existing assets:

• A comprehensive 91-page content library packed with pre-approved copy, messaging guidelines, and educational resources.
• A concise 4-page approved copy document we co-created, featuring key elements like one-liners, elevator pitches, boilerplate disclaimers, and product benefit bullets.

These became the foundation of our AI guardrails. We uploaded both documents into NotebookLM, where we crafted precise prompts to generate compliant draft copy that strictly adhered to the provided context.

For faster iteration during email template development in Klaviyo, we converted the library and approved copy doc into clean Markdown files. This made it seamless to feed them into Claude as system prompts or reference context, ensuring every subject line, body paragraph, and CTA stayed on-brand, accurate, and within regulatory boundaries.

The result? A repeatable pipeline that let us produce dozens of personalized email variants quickly without ever compromising on the trust Ovii's customers expect. This disciplined approach not only accelerated our launch but also gave the team full confidence that every automated message was as reliable as if it had been hand-written by their in-house experts.

Phase 2: Building the Content Pipeline

With the foundation set, data integrated, segments defined, and AI guardrails in place the next step was to create a repeatable content generation pipeline that delivered high-quality, compliant emails at speed. We always prioritized quality over velocity: in a health-focused brand, one inaccurate claim or off-tone message could undermine years of trust.

To stay organized and strategic, we built a central content tracker a single source of truth that served as our roadmap for every email flow. This living database listed all planned automations, tracked progress, assigned priorities, and linked to copy/docs. (Think of it as a Kanban-style board crossed with a detailed table: columns for Flow Name, Type (e.g., Abandoned Cart), Priority (High/Medium/Low), Segments/Coorts, Status (Draft → Review → Built → Live), Responsible Owner, and Links to Google Docs/HTML.)

We recommend setting one up in Notion, Airtable, or Google Sheets (whatever your team already uses.) Key views to include:

• Board view by Status (for visual progress tracking)
• Table view sorted by Priority (to focus on revenue drivers first)
• Calendar view for launch timelines

5 Touch Email Flow Example:

Our recommended copy workflow (simple but scalable):

1. Draft copy in Google Docs Collaborative, version-controlled, and easy to revise. One doc per email template (e.g., "Abandoned Cart – Email 1 – {Product/Segment}").
2. Generate HTML templates with Claude Using detailed prompts that reference brand voice guidelines, approved copy library, and design system (e.g., "Output clean, mobile-responsive HTML for this email copy, using our color palette and typography specs").
3. Load into Klaviyo Paste the HTML into a saved template block.
4. Build the flow Add triggers, filters (e.g., segment by quiz completers vs. non), dynamic content, and A/B tests.
5. Test rigorously Send previews, check rendering, spam score, and links.
6. Launch Monitor early performance and iterate.

We started by creating a prioritized content backlog, focusing on flows with the highest revenue potential:

1. Welcome Series Onboard new subscribers, educate, and drive first purchases.
2. Abandoned Cart/Abandoned Checkout/Browse Abandonment Quick recovery wins.
3. Post-Purchase & Retention Cross-sells, replenishment reminders, and loyalty builders.

For each flow, we segmented cohorts deeply (e.g., quiz completers vs. non-completers, specific symptom profiles) to ensure messaging felt truly personal and relevant never generic.

Claude became our secret weapon for rapid iteration: we prompted it to generate full HTML emails from Google Doc copy, suggest design tweaks, and created variants for A/B testing. This cut template build time from days to hours, while human review ensured everything stayed compliant and on-brand.

The result? A streamlined process that let us launch multiple sophisticated flows in days, not months, while maintaining the on brand tone and accuracy Ovii's customers expect.

FREE TEMPLATES:

• Template: Email Flows
• Template: Brand Design System
• Template: Email Copy

Tune The AI System

Ovii partnered with Klaviyo for their email infrastructure and leveraged Claude (Anthropic's AI) to generate hyper-personalized, empathetic email copy and templates. We built a multi-step abandoned cart flow in Klaviyo, triggered in real time, that used customer data (quiz responses, browsing history, past purchases, and predicted life stage) to deliver tailored messaging.

Implementation Details

1. Data Foundation in Klaviyo

   • Integrated Ovii's post-signup quiz results as custom properties.
   • Used Klaviyo’s dynamic blocks and predictive analytics to segment users by predicted sensitivity (e.g., price-conscious vs. efficacy-focused) and life stage.

2. Claude-Powered Content Creation

   • The marketing team fed Claude detailed prompts with brand voice guidelines (empathetic, science-backed, non-judgmental, empowering).

     Example prompt: “Write a warm, reassuring abandoned cart email subject line and body for a customer who added a fertility support supplement bundle. Reference their quiz response about irregular cycles, include social proof from similar customers, and offer gentle education on ingredients. Keep tone supportive and avoid pressure.”

   • Claude generated dozens of variants for subject lines, previews, and body copy, which the team A/B tested and refined.

   • Claude also created dynamic content snippets (e.g., personalized ingredient explanations, customer testimonials matched to life stage, or complementary product suggestions).

Key AI Features

• Claude: Natural language generation for empathetic, on-brand copy at scale; rapid iteration on hundreds of variants.
• Klaviyo: Real-time triggers, dynamic content blocks, predictive analytics, and send-time optimization.
• Combined Power: AI-generated content that felt human and deeply personalized, increasing trust in a sensitive product category.

ROI highlights:

Measurable Results

• The team reduced copywriting time by 75% using Claude, allowing them to launch additional flows (welcome series, post-purchase) faster.
• Produce dozens of customer facing emails in days not months
• New revenue stream of automated email flows filled the leaky bucket of customers falling off in the funnel

Quote from Ovii's CEO
“Women’s health is deeply personal, we weren't sending any emails and we were leaving money on the table. Generic emails hurt trust. Combining Claude’s ability to write compassionate, tailored copy with Klaviyo’s smart automation turned our flows into one of our top revenue drivers while actually strengthening customer relationships.”

Conclusion

By integrating AI-powered tools and strategies, Ovii.com enhanced its marketing efficiency, personalize customer experiences, and set a foundation to drive scalable growth.

AI Tools We Introduced:

• Prompt Watch for LLM analytics (similar to search console for SEO)
• Rankai.ai - blog content generation
• Surfer SEO - blog content improver
• n8n - agentic workflows
• Ahrefs - SEO keyword finding Conduct keyword research and track SEO performance.
• Opus Clip - for clipping their podcast
• Expertise.ai add a website chatbot powered by rag
• Delphi.ai create a digital twin of Dr. A
• Icon.me for AI ad generation
• retention.com capture browsing customers
• Really Good Emails - find examples of better content
• Notebooklm quick RAG of their content
• Jasper.ai- Craft blog posts, product descriptions, and social media content aligned with your brand voice.
• Scalenut - Combine AI writing with SEO research for optimized content.
• Pixlr- Design visuals and edit images for marketing materials.
• Air Ops - Optimize blog content for search engines using AI-driven insights.
• Sprout Social - Schedule posts, engage with audiences, and analyze performance across social platforms.
• MeetEdgar - Recycle top-performing content to maintain consistent engagement.
• Albert.ai - Analyze marketing data and optimize campaigns in real-time using AI

Sample Email Generation Prompt

You’re an expert UX/UI email designer. Create an HTML email template to be exceptionally beautiful, visually stunning, modern, and fully aligned with brand. The result should feel ****elegant****, ****readable****, and ****high-converting****, while strictly adhering to our design system.

## Files to Use
- Email Template: `email_template.html`
- Brand Guidelines: `branddesign.md`

## Objectives:
• Create visually appealing email template to feel premium, clean, and trustworthy
• Use on-brand colors, fonts, and spacing from [branddesign.md]
• Beautiful hierarchy, typography, spacing, and button styling
• Make the layout elegant with subtle shadows, rounded corners, and generous whitespace
• Optimize call-to-actions to stand out and convert
• Ensure it renders well across mobile and desktop email clients

### Elements:
• [color] background, [color] headers, [color] CTAs
• “Inter” font for body, “meno-display-condensed” for headlines
• Modular, card-based layout with clear section dividers
• Balanced padding and margin throughout
• Well-aligned hero image and footer

### Layout & Structure
- Adopt a *_**card-based layout**_
    - Rounded corners
    - Subtle drop shadows 
    - Clear section dividers Prioritize whitespace, padding, and alignment for a premium feel
        
#### Ensure layout is:
    - ****Mobile-first****
    - ****Email-client friendly****
    - ****Responsive****
    - Use semantic HTML (table-based structure is OK for compatibility)  
- Increase *_**padding and margin**_ for better whitespace 
- Ensure layout is *_**mobile responsive**_ and *_**email-client safe**_ 

### CTA Buttons
- Must use brand colors with hover effects
- Sized for both desktop and mobile
- Action-oriented copy like:
- “Explore Now”
- “Shop the Drop”
- “Get Started”

### Hero & Footer
#### Hero Image:
- Must align with brand tone and spacing
- Should visually support the message
    
#### Footer:
- Include brand-aligned contact info, support links, and social icons
- Match tone and typography of the email

## Deliverable: Return the updated HTML, along with a brief explanation of what you changed and why. Ensure no inline code conflicts and validate for responsive email best practices.

## Notes
- Validate final HTML with [Litmus](https://www.litmus.com/) or similar tools for cross-client rendering
    
- Do not introduce any non-brand fonts, colors, or icons
    
- Maintain semantic HTML and email best practices (table layout okay if needed)

#### Ensure:
- All images have alt text
- Fonts render properly
- Mobile scaling is clean